(cross posted over www.pinoyobserver.com)
Okey. So Attorney Adel Tamano, the former opposition spokesperson and now, one of the Nacionalista’s so-called ” Villar Honor Guards” is running for the Senate. He announced that as soon as he crossed over from Erap’s camp to Villar’s. And because he’s terribly so low in the surveys, understandable for him to do all sorts of gimmicks just to get noticed.
Like this one, agreeing to be the celebrity endorser of the Vicki Belo Group.
A big billboard stands like a sore thumb along EDSA specifically in Guadalupe. A huge photo of a smiling Adel Tamano catches your attention while you drive towards Cubao.
I have nothing against it. IN fact, that tagline which says ” Smart is the New Sexy” is just smart, not iconoclastic. Nothing spectacular, nothing out of the ordinary. We all know that term since it went vogue in the 80’s (remember the Yuppies?).
But if Adel thinks that his latest caper would propel him to the Senate pop charts, he’s wrong. Terribly wrong. In fact, he committed a political harakiri.
Adel suffers from what Prospero Pichay and Michael “Tol” Defensor and even Satur Ocampo also experience—widely known, yet widely mistrusted.
If you study what the SWS and the Pulse Asia survey says about him, it is not that people don’t know him. He has a high awareness rating. People know him.
The question is—will they support or even vote for him? That question can only be solved not by advertising or public relations, but by building an honest-to-goodness grassroots organization.
Some close to Tamano may argue that its a chicken-egg situation—which should come first—popularity or organization. In any day, I say, organization. You become popular when people talk about you. And its really about what people talk about you that’s important.
For example, what would people think about Adel now that he’s the official endorser of Belo? Some would probably think that Adel tolerates sex videos. Others would definitely think that Adel does not mind having fake boobs or plastic surgery. Or, probably, people might think that Adel does not practise his very own religion since he endorses a vanity.
That’s the problem with sons or daughters of former political heavyweights–they think that they can get everything as easy as what their fathers or mothers did.
Getting your face out there at EDSA is the fastest and the surest way to get noticed. That’s good if you’re a celebrity. But if you’re not and you are supposed to aspire for a serious political post, endorsing a very controversial vanity product is simply the most stupid thing to do.
If Adel thinks he can do a Lacson by posing for a billboard, he’s wrong. He is nowhere near the superstar status of Ping Lacson when he did those glutathione billboards along EDSA. Besides, Ping endorsed a non-controversial product; everybody loves to use glutathione. It’s different when you’re endorsing the Belo Medical Group. And I don’t want to tell Adel Tamano why.
And if Adel thinks it was a smart move, then, he definitely is not sexy at all.
One advice to Adel—political superstardom is earned not just served to you on a silver platter. For you to become like your father, you need to prove something. A Harvard law degree is impressive if you are aspiring to become a Justice of the Supreme Court. In Philippine politics, it’s nothing.
What’s a good image for Adel? One advice—BE YOURSELF. You don’t need Belo. You just need to go out there, pump as many hands as possible, grease your starched barong tagalog and just give people what they want—an honest-to-goodness public servant who will not steal big when in power.
Popularity: 1% [?]
Politicians will do anything to get noticed. To get votes.
They tag along entertainers like Wowowee Revillame, Pokwang, etc…
that have nothing to do with Good Governance. If we BUY what they
are SELLING. Then we feel scammed after the election. IT IS OUR FAULTS!
Ay salamat politics na naman ang topic.
Ay politics din pala ang platform plez ni benigz.
Nakatulong din ito(platform plez) kahit paano dahil tulad nitong sitwasyon na ito ang tatakbo bilang senador ay nagkataon na naging school mate ko nung high school, at nasabihan ko pa na susuportahan ko isang beses sa website na young Turks pero kailangan nga na wag lang tayo bumoto dahil kaibigan natin o kilala natin.
Taga liberal party ang pinagtratrabahuhan kong senador, pero di pa ako sigurado kay Noynoy, kahit na kinukumbinse ako ng tatay ko, dati Si Mar Roxas ang sinusgugest nya.I will take that under advisement.(even if the son of my boss runs,I will still have to see what he is made off, that is why I am reviewing his bills,especially those that are not carbon copies of his dad’s)
Going back to Adel, he has to do a lot of convincing to do.
But product endorsement ?
Maybe he thought that elected senators are doing it anyways (circulan,glutathione,etc.).
The Americans have football, baseball, hockey, etc…as their Sports.
We have Politics as our Sports! We are addicted to Poltics! Look what
Politics have done to us…gross incompetence to people we voted for!
Even if we can grant Pat’s perorations to have been round pegs in round holes, contrarians would be quick enough to argue that such perorations, on the contrary, are square pegs in round holes.
The problem with worldviews that we do embrace is the fact that such a claim is in the final analysis VALIDATED.
Product endorsers certainly still capture, more or less, the patronizing favor of those who believe in the product being advertised itself, not necessarily the endorser. In other words, we can believe the message without having to believe in the messenger himself when he uses his act of endorsing a jumping board for something else.
People can draw the line. However, some people would rather play vicious ‘character assasins’ to the unwitting peril of those unvalidatedly attacked.
But when we hear Belo herself endorsing Adel Tamano as the product itself, then that would be the time. At bottom, it is something else. Or maybe, this is what Pat is really trying to say in his blog?
Mustering and mastering the rules of the game while still fledgling in his political career, huh!
He’s nothing but a new breed of Moro trapo that anyone in the Malacanang can exploit as its (another kind of) vassal to exploit the Moro people.
Sarah Palin wuzz a sexy politician.
There are alot of factors in which a person will endorse a product, some say they do it for the money, some say they want to reach a hugh audience, others just simply want to be famous.
All factors are indeed the makings of a politician but one can argue that some politicians are not similar with the herd in which people dislikes.
Furthermore, i will give the benefit of doubt that atty. Tamano is not in the same boat with the rest of the nasty crews.
My conclusion is that stereotyping is not necessary for atty. Tamano because as a matter of fact, when one research thoroughly this individual he/she will notice that atty.Tamano is most likely the candidate for good governace. He may be one of the few that may be labeled as hope for the betterment of the Philippine nation.