Campaign Ads and Election Spending: Getting a Layman’s Sense of the Spending

With virtually no limits on advertising — except for election spending — the PR people of candidates have pretty much free rein in the type of marketing that they can use to present their candidate in the best possible light. The law is clear on the limits, and the penalties for violating the law are no less clear; however, getting the COMELEC to pursue the disqualification of candidates due to their obscene spending seems to be difficult a task. However, if the concerned citizenry, the mainstream media, and legal eagles advocating clean polls and electoral reform pool their resources, it is possible that such cases could prosper.

Taking off from the post Know your candidate’s campaign spending, let’s take a look how we can keep an eye on the cashflow, if only to ensure we as citizens do not vote for those who violate the law flagrantly and expect to be elected via such unfair and illegal campaigning. Let’s try to break down spending as related to campaign ads and put some ballpark figures on the items involved.

[Full post on BlogWatch.ph]

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