Ako Mismo's Image Endorsers
It’s all over the old, and new media – the break out campaign of the Ako Mismo movement, with the PLDT/ Smart ad agency DDB already owning up to having put together the social branding push, there’s no doubt the creative minds behind Ako Mismo know what they’re doing.
Ako Mismo also has a TV advocacy spot thoughtfully rendered in black and white, a deliberate creative effort intended so that the ad will stand out when aired alongside fast-paced and snazzilly-produced commercial advertisements.
The Ako Mismo material runs a full minute which on primetime free TV would have a rate card cost of close to half a million pesos.
http://www.abs-cbnnews.com/features/05/07/09/ad-agency-spirit-behind-ako-mismo-campaign
Witness the harnessing of today’s pop icons, minus several who are either out of the country right now or who probably need ‘release’ from their talent managers or mother networks.
But what has the skeptics talking with their eyebrows furrowed is where the motherhood political statements will lead to or for whom.
http://filipinovoices.com/ako-mismo-a-skeptics-view
Filipinos know only too well that with the elections just around the corner there is a battle being waged for their hearts and minds, and their pockets even.
This writer, while adopting an I-have-to-know-more attitude about Ako Mismo, will be remiss to our readers of if this corner does not report that the campaign is also gaining online adherents by the tens of thousands with upwards of 70,00o people already signing up on its web site.
Its early supporter among overseas Filipinos is Lorna Lardizabal Dietz, one of the most passionate advocates of Filipino interests in the United States.
Here’s how Lorna views Ako Mismo:
http://radiantview.com/blog/2009/05/04/ako-mismo-an-online-wall-of-commitment-for-pinoys-worldwide/
That Ako Mismo’s campaign has the nod (and the check book) of respected businessman Manny V. Pangilinan behind it cannot but be taken in the context of the months-long buzz that MVP may run for high office given the perceived or real dearth of choices intelligent (and presumably nationalistic) Filipinos have among the current crop of presidential wannabees.
http://www.abs-cbnnews.com/features/05/07/09/ad-agency-spirit-behind-ako-mismo-campaign
To be honest, why not MVP?
This is the same reason there are citizens groups endorsing figures like Among Ed Panlilio or Dick Gordon or even those suggesting in tongue-in-cheek fashion for even Manny Pacquiao to run for president.
It’s because Filipinos are so damn-and- dog tired with traditional politicians, and traditional guns, goons, and gold electoral tactics and antics.
Over at the ultra nationalist blog New Philippine Revolution, Patricio Mangubat has this perspective:
http://newphilrevolution.blogspot.com/2009/05/ako-mismo-monetizing-nationalism.html
We’ve more than had it and we certainly deserve better, Filipinos are screaming.
That being the case, the imperative is for those behind the Ako Mismo movement to now tell us very clearly just where they are pied-pipering us to.
Tell us, honestly, and sincerely so that the air of skepticism can be replaced by the breath of confidence.
Then we will sign up.
(Cross-posted @ At Midfield)
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Ding,
You’re not about taken, are you?
In this particular one, your blog presentation is at its fabulous best. Honestly, it’s so smooth and correctly situates my understanding of the whole new ‘show’ on tri-media – the “Ako Mismo” as though it would awaken us from a crippling political nightmare.
Well, it bears watching and I reserve my interpellations for next. Good day, Ding.
Wait-and-see. But give them a chance…
My point is:
as with other ‘advocacies sprouting up months before the elections, I am looking at Ako Mismo askance, at arms length, if you will.
I will not leap into it without looking just yet.
Flips are only good in blah! blah! blah! , MEDIA, SOCIAL NETWORK EXPOSURES!
They say “Ako mismo, mag-edukar sa mga kapwa tao” … they sign-off, turn on the TV and watch what happens ……
We, Flips are self-aggrandizing self-promoting blah blah blah lazy sons-of-a-beaches …
IT’S ALL TALK!!!!!!
HA!HA!HA1HaH1HA!
Hey, dummy, give the a chance…
Give “Ako Mismo” a chance…
If those contenders are making noises now for the Presidential
Elections of 2009. It is their business.
We have the wait-and-see attittude for any movement right now. Many
movements for any causes are mixed with political ingridients. We
have to remain skeptics.
For those trying to position themselves in the 2009 Presidential
Election. Here are some valid issues:
1. Globalization – the next leader must be knowledgeable about Globalization. Whether you like it or not. This is the trend, if you want to include our country in this process.
2. Philippine Mobile Workforce – our country is the only country in
our Planet that has a Global and Mobile Workforce. This was a result
of economic condition and the adventurouness of Filipinos. The next
leader must have working plans to enhance this Mobile Work force.
To have them better bargains in their pays and benefits. To protect
them from unscropulous employers. To train other than employees; but Mobile Business Owners. The Chinese has done that thru Restaurant businesses thruout the world.
Okay, TRAPOS can be included in the contenders if they can present
good proposals and viable programs to us voters.
Hi, Ding!
I hope to be in Manila soon. We will really need to have a caffeinated eyeball so we can “dig deeper” into the fascinating world of human relations (politics).
The more feedback there is about AkoMismo.org (whether they sound positive or negative), the harder and smarter (no pun intended) its organizers will have to work on its growth — and success. At the very least, Ako Mismo will encourage civic engagement and an interest in volunteerism in our Filipino youth.
Everything is interconnected.
In Europe, there is a growing trend among my Overseas Filipino peers to educate their groups in financial literacy and e-learning so that these migrant workers can help their families that they left behind in the Philippines, especially with their remittances. Some successful collaborations have been happening to help disadvantaged Filipino populations in the Philippines. For example, with some funding, a rural community market in Mindanao now belongs to a federation of about 200 women (who started their entrepreneurship training with gender sensitivity courses). There are so many exciting partnerships happening below the media radar. Once I make the time, I will write about this group’s experience.
Knowing that I come from an entirely different perspective, here’s an exciting development. My ethnic media colleagues will be meeting in Atlanta, GA this June 4 and 5 to learn and share… I am so excited! I hope that some of our Filipino media colleagues (from the Philippines) can make it also. I am definitely interested in NAM’s poll about new media as well as their blogging session. I really want to know how many ethnic media bloggers there are in the US. I hope I have the energy to do some live blogging and video-taping with my Flip Video Ultra Series.
The difference in the positioning of this Expo, this time, is this: (quoted from an email sent to me by Odette Keeley)
The economic meltdown has inevitably led us to reinvent the Expo. Rather than the big bang for advertisers/ad agencies/pr firms/mainstream media it’s aimed to be in the past, the key theme of the June conference is “working together to build a stronger ethnic media sector.” In contrast to ASNE which cancelled its opportunity to brainstorm on how to do this (David Carr’s column of some weeks back), ethnic media want to join forces, demonstrate strength in numbers, and explore how to collaborate to expand and enrich their editorial content, build their online presence, and steady their revenue base.
Our key pitch is to government agencies –from the White House communications team, to the Centers for Disease Control, to the US Census 2010 and other agencies: How can governance be effective without communicating with these outlets and their combined audiences?
The theme of the Expo is “Ethnic Media Working Together to Build a Stronger Sector.”A secondary theme is that aimed at drawing in government social marketers is: “Ethnic Media — Indispensable Communicators for Effective Governance”
A reception at CNN starts at 4 pm and then the Awards banquet is from 6 to 9 PM. (‘we’ve created a one hour script max)
On June 5, the day of the Expo, we’ll release the results of NAM’s new media usage poll. And we will have simultaneous sessions that day as well for media to strategize together on the editorial, Internet and revenue fronts.
_ _ _
See http://expo.newamericamedia.org/
Our contact person at NAM is Odette Keeley (formerly from ABS-CBN Inernational), the Chief of Staff. NAM is an umbrella organization of over 700 ethnic media organizations in the US.
Thanks for your insights, Ding! We can agree to disagree — and at the end of the day, we remember to be grateful for being precious living, breathing human beings who can reach their highest potential.
We give “Ako Mismo” a chance to prove itself…
Looking forward to that po.
Will await your details on FaceBook. :)
Further, we have no disagreement.
Am, however, looking before leaping.
We might commit the mistake of thinking that we detected a yet to be identified, yet to be monitored moving object – ally or foe – on the radar screen.
Hell no. Ako Mismo is the radar itself.
Ako Mismo must be PLDT wearing a mask. That is just a guess.
we have to change anything in the future right now for this will be reflected to our future generation . its time to change act now save now . we must be vigilant for them they are impersonating the truth and use it for their own interest and we will be like a slave from them . eliminate trapos of our nation for they are the real burden of our nation ,the rebel aristocracies they are victimizing our hard working,peace loving,prosperous citizen they turn it into a instrument of doom trow them into their traps and pressure them to join the movement. and poison each everyone of us .for this is the opportunity we have change uphold the rule of law enjoy the true spirit of peace ,prosperity and democracy
uphold the democratic nation. no to communsim
From an outsider looking in. The first time I saw the Ako Mismo ad, questions keep popping to my mind. First, what is this all about? Is this another campaign of a presidential wannabest? Or just another movement of civil society con activist thereafter? My curiosity got the best of me, i went to their site and read it for myself.To my mind, it is no different from previous youth and social awareness movement of the pass decades clamoring the same change and personal involvement in nation building. Yet here we are, still asking the same thing,and most of the time during election. Forgive me, but i think, Ako Mismo is good to last as the Election fever, thereafter is a different story.