The grass is greener on the other side of the digital divide, but not much attention has been given on the costs of online advertising, especially such campaigns for the benefit of political candidates. Taking off from the theme of previous posts Politics in the Age of AdSense — A View of the Political Campaign Landscape Online and Campaign Ads and Election Spending: Getting a Layman’s Sense of the Spending, let’s try to make a layman’s overview of the the election spending being made related to cyberspace.
Online advertising being a relatively new phenomenon, few comprehensive articles have been written to discuss in-depth the different modes of advertising in cyberspace altogether. Nonetheless, we can get a fair overview of the different online campaigns and discuss the costs involved by taking off from the Wikipedia article on online advertising, and taking due care to search for other and more authoritative sources where available.
[Full Post is on BlogWatch.ph]
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Politicians’ delusion machines are on.
You left out one critical component on on-line campaigns that is both easy and cheap.
Using social networking sites and tools to get widespread exposure. Facebook and Twitter easily come to mind.
Sarah Paling has over 3million followers in her FB account.