Okay, so Randy David is going up against the mighty Arroyo Political Machine, he will also have to go up against The Pinedas and all the local politicos under The Arroyo Umbrella.  I say, good luck to Mr. David, he will need it.  But aside from luck, here’s some solid advice that any campaign manager would and should tell Randy David.

Randy David must have a platform that says I care for The People of Pampanga and this is what I will do for them.  Randy David argues that The 2010 Pampanga election will have a national flavor, and thus has turned local politics into National politics.  And the saying that all politics is local has also been turned upside down.

I have to disagree on one single aspect, that just because President Arroyo may be running for a lower and local political position as a congressman does not mean that the elections will be national.  It may be covered like a national position, but it will still be a local affair.  Unless the entire electorate will be voting in this Pampanga District, I suggest to Mr. David that his strategy for winning in the 2010 election must still be focused on the local aspect of the race, because in the end, it will still be the people in the district that will vote, and not the entire nation.

This is such an important aspect of any campaign, that it would be foolish for Randy David to only run on one single anti-Gloria platform and expect himself to be carried by anti-Arroyo sentiments.

If Randy David can answer to the people of Pampanga, what he can do for them in terms of livelihood, economy, jobs, food, safety, and infrastructure, he will have a greater chance of winning.

He will get a percentage that will go to him on the basis of an anti-Arroyo campaign alone, but that will only bring him so much.  I like Randy David, and compared to Gloria Arroyo, he’s definitely the better option in my book.

Let’s also not forget about the local operators.  If there will be a chance for massive cheating, then Gloria has been given much leeway for excuses as to why The People of Pampanga will have voted for her.  Such reasons and excuses may not be true, but here’s what I would expect from The Arroyo Camp if they win.

“We won because the people trusted me to bring a better life for them, a better economy, increased jobs, and better infrastructure.  Randy David only ran because of me, I ran because of Pampanga”.

All I am saying, and I hope this rings loud and clear, to whoever runs Mr. David’s campaign, that they expand his message, and get to the heart of what The Pampanga voters will be looking for.  Run on an anti-Gloria but mix it with why it will be good for this district.  If he can’t do that, then his chances will not be as good.  I have seen the local races end up not being about National issues, even in districts that were heavily anti-Arroyo, I have seen the KAMPI congressman get the victory.  If Gloria “won” a presidential election back in 2004, what more a congressional seat in 2010?

He must mobilize his campaign now, procure his campaign funds, clarify and expand his message, he only has one shot at this, and a half-hearted attempt will not suffice.

The David and Goliath story is a good start, it pits good versus evil, but if Randy David becomes a one trick pony, then his political life will be short.

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